Brief: The world’s leading female innerwear brand, Wonderbra has always been known for enhancing bust lines. But considering they were launching in India, they couldn’t be explicit with sexual images as they are still considered taboo in some places of India. So the communication had to be hardworking and clever to deliver the message. Solution Considering showing images with semi-nudity is not possible, the idea was to leave much to the reader’s imagination. Exaggerating the product benefit which is a bigger bust line, the reader could fill in the blanks herself thereby bringing a chuckle to her face.
Brief:
ReplyDeleteThe world’s leading female innerwear brand, Wonderbra has always been known for enhancing bust lines. But considering they were launching in India, they couldn’t be explicit with sexual images as they are still considered taboo in some places of India. So the communication had to be hardworking and clever to deliver the message.
Solution
Considering showing images with semi-nudity is not possible, the idea was to leave much to the reader’s imagination. Exaggerating the product benefit which is a bigger bust line, the reader could fill in the blanks herself thereby bringing a chuckle to her face.