Brief: Polycrol, a leading antacid, wanted to communicate that there are easier ways of getting rid of gas in your stomach. Their simple formula gets rid of gas so that people do not have to fart and cause feelings of disgust.
Solution: In a country like India, people use noises to deafen the sounds of farts so that they are treated like outcasts. The solution was to use this insight in a creative manner. So using noises as a connection over television, loud noises were used as a distraction over conversations which normally are spoken in low tone. And the message was simple saying why use noises for distractions when there is a simpler solution.
Brief:
ReplyDeletePolycrol, a leading antacid, wanted to communicate that there are easier ways of getting rid of gas in your stomach. Their simple formula gets rid of gas so that people do not have to fart and cause feelings of disgust.
Solution:
In a country like India, people use noises to deafen the sounds of farts so that they are treated like outcasts. The solution was to use this insight in a creative manner. So using noises as a connection over television, loud noises were used as a distraction over conversations which normally are spoken in low tone. And the message was simple saying why use noises for distractions when there is a simpler solution.