Brief: Heal Foundation of India, a non-profit organization wanted people to pledge their eyes so that those less unfortunate can also view life. They wanted a commercial that could move people and touch their heart.
Solution: Every human being is afraid of death and wants to make some part of him or her immortal. The solution that was devised was to capture this thought and educate people that by donating eyes, they may be dead but a part of them lives forever and furthermore, they would also be remembered.
Brief:
ReplyDeleteHeal Foundation of India, a non-profit organization wanted people to pledge their eyes so that those less unfortunate can also view life. They wanted a commercial that could move people and touch their heart.
Solution:
Every human being is afraid of death and wants to make some part of him or her immortal. The solution that was devised was to capture this thought and educate people that by donating eyes, they may be dead but a part of them lives forever and furthermore, they would also be remembered.